Sprankenstein Studio

COCA COLA CHRISTMAS 2020

SOCIAL + DIGITAL CAMPAIGN

with Movement Digital

— PROJECT NAME

COCA COLA CHRISTMAS 2020 ADVENT CALENDAR – GLOBAL


— ROLE

Character Design + Concepts

Illustration

Animation


— DATE

20.03.2020

To help people be present with their loved ones at Christmas, during the most testing of years, we created a digital experience that encouraged them to gift themselves.


31 content experiences that changed throughout December enabled people to give the most magical gift this Christmas, even if they couldn’t physically be present with their loved ones.  


Every day there’s something new – a promise, a greeting, a message, in the form of lenses, animations and digital stickers – to share with your loved ones, helping you to give something that only you can give this Christmas. 


COCA COLA ADVENT CALENDAR


Behind every bursting door is a fun animation, lens or gif that can be shared with your friends and family across the globe.


Each participating region released different content on different days.


The campaign spanned across UK, US, Germany, France, Austria, Turkey, Nigeria…JUST GLOBAL!